NEWS: WELLA PROFESSIONALS LAUNCH NEW CARE LINE, INVIGO

Amid the hustle and bustle it is so important to take moments to yourself. Whether that’s an hour in the salon or ten minutes at home.  From someone who colours their hair, styles daily and rarely gets a moment to sit still – the latest INVIGO range is a breath of fresh air.

Renya Xydis, Wella Professionals Creative Director, AUS/NZ

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Wella is on a roll. Having recently spearheaded the System Professional Care Infused Styling Range, the global giant releases the fresh-faced, 31-piece INVIGO care line by Wella Professionals.

The answer to time-poor women (so all females?) seeking a rare moment of indulgence, INVIGO invites the modern client to rest, recharge and enliven the senses … all while giving hair the TLC it lacks as 9am – 5pm becomes an anomaly. As we work longer and harder while maintaining lives at home, rest and relaxation slip to the bottom of the priority list – a lifestyle shift showing up in the care and quality of hair.

“Having a hectic schedule, I need products that get the job done well. I really love using the Wella Professionals INVIGO care line as it’s quick and effective,” starts Wella Professionals Global Brand Ambassador, Sophie Turner.

Built on high-performance formulas, the INVIGO care line is designed to recharge hair quickly and effectively whilst answering the many hair needs of the modern woman. Developed using INVIGO-Blends – a trio of new advanced technology, super ingredients and vitamins – INVIGO instantly invigorates both hair and wellbeing. In just a few minutes hair is instantly transformed.

“INVIGO is the ultimate in-salon hair care for anyone on the go (who isn’t these days?)” starts Creative Director, Wella Professionals Australia and New Zealand, Renya Xydis.

“Amid the hustle and bustle it is so important to take moments to yourself. Whether that’s an hour in the salon or ten minutes at home.  From someone who colours their hair, styles daily and rarely gets a moment to sit still – the latest INVIGO range is a breath of fresh air,” says Renya.

So what makes the INVIGO range unique to the myriad of other care and treatment products available? Each INVIGO care treatment not only contains highly concentrated boosters (selected based on client consultation and adding further personalization to the regular salon service), but is delivered with a unique reviving massage and product enhancers for a truly exclusive salon moment.

And as always, Wella Professionals have you guys, the professional, front of mind. The complete INVIGO care line, Blonde Recharge, Color Recharge, Color Brilliance, Nutri-enrich, Volume Boost and Balance have been developed to work collaboratively with three in-salon treatments: Brilliance Booster, Nutri Booster and Volume Booster. The keys to customization, real results and ongoing referrals.

Keep it coming Wella Professionals!

For further information visit wella.com