ghd have teed up with British outfit Lulu Guinness to create their latest limited edition pink range in support of breast cancer charities.

Good hair heroes ghd have just revealed their newest limited edition offering; a luxe collaboration with iconic fashion label, Lulu Guinness.

Featuring Lulu’s trademark lip print – plus an aptly pink tinged exterior – the new ghd x Lulu Guinness gold styler and air hairdryer have been created using the brand’s updated heat technology, with $20 from the sale of every styler and $10 from every hairdryer going to the National Breast Cancer Foundation of Australia.

Thus far, ghd’s global funding efforts have seen a phenomenal 20 million dollars donated to breast cancer charities; with a quarter of this number raised solely by the Australia and New Zealand contingent.

“The ghd annual pink collection is so iconic and has raised an incredible amount of money for breast cancer charities globally,” mused Lulu. “I am thrilled to be a part of the campaign this year and hope that my design helps to raise even more valuable money for charity.” 

Breast cancer remains the most common cancer in women in Australia and it’s estimated that over 18,000 new cases will be diagnosed in 2018. Startlingly still, the disease can also affect men of varying ages; meaning gender is immune to the onset of breast cancer.

The National Breast Cancer Foundation’s goal is for there to be zero breast cancer caused deaths by 2030; a feat that requires extensive research into causes and treatment for the disease.

In celebration of the brand’s newest addition, ghd hosted an intimate gathering with key influencers and members of the beauty media at Edwards and Co’s newly repurposed Kippax Street event space.

Guests were treated to bespoke styling sessions, canapés and pink-themed delectables, before which a lineup of speakers (including members of the ghd marketing and education teams) detailed the brand’s newest initiative, before which guest speakers from the NBCF of Australia shed light on the realities of living with breast cancer.

View the full ghd x Lulu Guinness interview below:

To find out more, visit: https://www.ghdhair.com/au