JOICO SCORES TRIFECTA AT 2017 STYLIST CHOICE AWARDS

Hairstylists from across the U.S. cast their votes and made their collective voices heard, once again crowning Joico a leader in healthy hair! Its breakout hit, released just last July, Joico K-PAK Color Therapy Luster claimed the stylists’ “Favorite New Treatment” award; a fitting award for one of the latest and greatest success-stories in Joico’s armory of healthy-hair haircare.

Back on top is Joico K-PAK Deep-Penetrating Reconstructor with a win for Favorite Mask/Deep Conditioner – truly the KING of SCA award winners (with a total of 15 consecutive wins in the previous category of Favorite Deep or Restorative Conditioner), this makes a 16th win for “K-PAK Reconstructor” in a deep conditioner category.

Last but not least, after last year’s Favorite New Color Line win for LumiShine, Joico’s strength in color continues, picking up a win for Joico Color Intensity (the bold, fashion-color line that started it all) which took home “Favorite Pastel Color Line” for its “Confetti Collection” – owed in no small part to its color longevity and guarantee of healthier hair after very service.

Three truly joi-ful moments for JOICO at the 2017 Stylist Choice Awards, held in Orlando, Florida on Sunday night – part of the Premiere Orlando, International Beauty Event.

– Joico