Experience a breakthrough innovation in Goldwell hair color!
Discover @Pure Pigments – a revolution in Goldwell hair color, developed in collaboration with FUJI FILM. Six new direct dye additives that elevate hair color with unprecedented vibrancy and brilliance.
The six concentrated tones of @Pure Pigments add a unique play of color reflections and shine to your Goldwell color. Pure Yellow, Pure Orange, Pure Red and Pure Violet create vivid tones and effects. Pearl Blue and Matte Green soften and counteract unwanted tones.
Elevate your salon’s expertise by introducing a whole new category of Elumenated Hair Colorservices: Color Morphing, Color Boosting and Color Washing.
It’s the ultimate customization – adding high definition color directly in color formulas.
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